Free Assess

Spend a few minutes answering the questions below and receive a summary of partner marketing in your business. Where you are in good shape we provide additional ideas for you to consider and make constructuve recommendations in areas which need more attention.

Ultimately, it is designed to help you identify and focus on the areas of partner marketing which could bring you some extra funds, more leads, compelling propositions and a low cost efficient way to track return on marketing investment.
  • Yes
  • Partial
  • no

Section 1: Is it happening?

  • 100%
  • 75%
  • 50%
  • 25%
  • 0%

1: To what extent do you utilise partner funds in your marketing activities?

2: To what extent do you know what marketing funds you have with your partners?

3: To what extent do you utilise all your partner funds available in your marketing activities each year?

4: To what extent do all your marketers understand what partner funds are available for them to use?

5: To what extent do your marketers have a good understanding of the associated “partner marketing rules”?
  • Yes
  • Partial
  • no

Section 2: It's in the detail

  • 100%
  • 75%
  • 50%
  • 25%
  • 0%

6: To what extent have you checked and catalogued the marketing funds available for all key suppliers/partners?

7: To what extent do you produce an annual joint marketing plan with your strategically important partners?

8: To what extent do you have defined owners for each fund within both organisations?

9: To what extent do your partner marketing activities support and align with your overall marketing objectives for the year?

10: To what extent do you have a defined set of joint target customers for joint campaigns?


  • Yes
  • Partial
  • no

Section 3: Getting value

  • 100%
  • 75%
  • 50%
  • 25%
  • 0%

11: To what extent do you have a documented joint value proposition for each partner i.e. why your partnership is unique or adds value to the end customer?

12: To what extent do you have for each partner do you have a defined programme of execution for each partner

13: To what extent do you have an auditable mechanism for each partner for requesting funds which is independent of individuals i.e. not held on individual PCs

14: To what extent do you have a defined approach for sign off for each partner?

15: To what extent do you have a systematic means of checking ROI on funds and providing updates for each partner?