Making your marketing budget £100k bigger and better at no extra cost.
Background: This company had several strategic security suppliers each with their own Marketing Development Funds. Some were accessed by buying their product and others had to be applied for, which made the process complex and time consuming to access all available funds. The company had a marketing budget but if they could get partner funds, they could create stronger campaigns with a much bigger impact.
Problem: Team changes resulted in a loss of knowledge about the rules to access the funds. We explored the rules to see if the funds could be secured into one campaign.
Solution: Based on securing this funding, we created a proposal of a multi faceted marketing campaign including internal specialist training, focused customer events, emails and telemarketing campaigns.
Result: We identified an incremental marketing budget of £100,000+ which made a real difference in improving the skill set of the specialists and increasing market awareness.
Making a good idea grounded by fact – creating meaningful partner propositions.
Background: A systems integrator and specialist software partner decided to embark on a major public partnership to drive sales and win marketing share.
Problem: They created joint collateral but it told a “them” and “us” story missing the x-factor of the joint partnership damaging the offering for the confused end customer.
Solution: By holding a joint value proposition workshop, the key messages and framework were developed for a compelling joint elevator pitch. The key was to systematically work through the tough questions required to create a compelling value proposition.
Result: A compelling elevator pitch was created making it much easier to train the joint sales teams on why this partnership was unique to others. The workshop also teased out other potential offerings to play to the strengths we had identified, making a good idea grounded by fact.