What we do? Are you a time starved marketer working with squeezed budgets and trying to navigate the complex world of partner (vendor/supplier) marketing as well as do the day job? We can help you with all aspects of partner marketing. Finding those joint funds and adding value to your joint propositions using tools designed specifically for you. We also understand the importance of measuring your return on investment of marketing funds so we’ve designed a simple track and measure tool. You’ll have all the figures at your fingertips the minute the boss asks for them.
Who we do it for? We offer services to both providers of marketing funds and users of marketing funds. Take a look at our Services to find out more.
Why we do it? We are looking to make your life easier and all our services provide financial benefit to you such as additional funds, leads or improved efficiencies. See below for a quick health check and if you don’t know the answer to more than a few questions, go and fill out our free assessment form on the ‘Free Assess’ tab.
Understand
Maintaining a long term knowledge of your partner marketing relationships can be challenging with staff turnover and ongoing organisational change.
What suppliers do you have and do you know what funds you are entitled to?
What are the rules associated with these funds?
Do you understand how much of the funds you are using at the moment?
An average Systems Integrator has 20+ partners with whom they can access a form of joint fund.
Source: Partner Marketing Services independent survey 2009.
Develop
Have you clearly spelt out why your company + partner X is really different?
Which customers are you jointly targeting? With what offerings? What is your Joint value proposition?
How will you execute your joint programme – how, when, with what, where?
What is the business case for this joint engagement? What resources do you need? What ROI will you have achieved?
85% of marketers found the lack of standard terminology and approach to partner marketing meant that they spend at least 5 man days understanding the rules and setting up processes per partner.
Source: Partner Marketing Services independent survey 2009.
Track & Measure
How often and efficently is the return on your marketing investment being tracked?
Requesting funds: How will you make requesting funds efficient, timely but with robust testing of the ROI?
Approving funds: How will you ensure that the funds are approved and registered in an efficient & timely manner?
Tracking: How will you systematically check the status of funds allocated to marketing activities? Have the funds been used and what's the ROI?
70% of marketers said that they did not have a consistent and timely way of tracking ROI of Joint Marketing Funds
Source: Partner Marketing Services independent survey 2009.